Four years ago, I was working full time as an administrator at Försäkringskassan. One day I realized that I was spending more time doing sketches on my post-it notes than the job itself. That's when I realized I needed to develop my passion.
I found Bergh's School of Communication and applied with some of my post-it sketches.
But I knew what I wanted to do, so I tried applying again - this time with the right tools. I was accepted!
For two intensive years, I studied art direction / design. My background in behavioral science has supplemented my new creative tools and given a head start. For example; to be able to anchor messages with the target group, do solid research and transform creative ideas into well-thought communication.
My main area of interest is conceptual design, I like to work out ideas that I then visualize in 3D or 2D, motion or print.
I like to think wrong, most of the times it turns out quite good.