The most common form of cancer in Sweden has one of the most boring icons. At least that's what we figured out when we had a look at the folks at our school. But what did everyone wear with pride?
What if we could mess a little bit with that logo and make it relevant for our purpose? Well our school liked it, and we sold a lot of shirts. Apparently people were more eager to post with balls than mustaches.
Team: Olle Landerberg - Copywriter, Georg Sandman - Art Director